If not now, when?

If you have ever considered making a change in your life or your career, you may have asked yourself ‘if not now, when?” This article is different from what I usually write, this is MY story, and it’s the moment when I seriously considered ‘if not now, when?’

The company I was working for was about to be acquired by another company. My staff, the team I had built, had been dismantled. Some were laid off. Others had new jobs. I was one of the fortunate ones who was offered a new position. Only I didn’t want it. I didn’t want to work for them. The truth was, I was nearing the end of my burn out stage and nearing self-destruct. But I didn’t know that at that moment. One of the options I was considering was to take some time off, clear my head, and decide, do the work I needed, to figure out what I wanted to do next. But in my assessment, that was a crazy idea. You don’t LEAVE a job to figure things out. You don’t walk away from an offer.

As I thought about that, I also was interviewing with other companies, for similar positions to the one that was doing me in. And I got another offer. Well, you might walk away from one, but you certainly don’t walk away from TWO.

And so, I sought the advice and guidance from two of my trusted mentors. They would set me straight. Tell me to take one of the jobs, possibly tell me which one to take, and to sort out my career questions on my own time. They would be my voice of reason.

Mentor #1, Esther, she made me do the math. “How long can you go without income? How much money do you truly need?” What? That wasn’t what I expected, but it was a very pragmatic question.

Off I went to Mentor #2, Jack. He would be my voice of reason. He would tell me to take the job. One of them. “If not now, when Lori?” WHAT? What was wrong with my mentors? How could they be ENCOURAGING ME to take this crazy path of figuring out what I wanted to do with my career? What were they THINKING!

So I went to my mother. SHE would tell me what needed to be done. I could always count on mom for that. “Walk away. I support you. You can figure it out. Do it.”

So all my mentors and advisors had failed me. They told me to “Go. Figure out what you want next. Get clarity. Get direction. You can do it! Go find out what you love and do it. Do it NOW!”

And so with much fear and trepidation, and with lots of support an encouragement. I walked away from the job offers. I had no idea where I was going or how to find my way. I made THAT my goal, my priority, my project. To figure out who I am, what I have to offer, and what I would love to do in my career.

And this has led me to you. Through my journey, as a result of my journey, I have developed a step-by-step process that allows me to help you unearth your worth, connect with your strengths and skills and passions, find a career and job you love. And that is what I love to do, what I am wired to do.

If you want to make a change, to create a more satisfying, fulfilling career, what are you waiting for?

Allow me to ask you, if not now, when?

I invite you to share your thoughts and responses below.


43 comments to If not now, when?

  • Jennifer F.

    I am in the same position now, Lori. I got laid off (after finding what I thought would be a great job), and started the job search again. But I was miserable, and secretly hoping that I would NOT get any of the jobs to which I applied. I realized that I really didn’t want to go back into the field I had worked in for so long. I had tried a few times to get into fields I liked, but somehow they always went belly-up: and I found myself back in the field I hated. This time I have determined that I will find a way to work in an environment that brings me joy, instead of selling out for a job which provides “safety” and sucks the joy out of me. Thank you for sharing your experience, and for giving us the strength to follow in your footsteps.

    • Jennifer –

      It takes great courage to hold out for something better, go you! I’m excited to hear more as your story unfolds. I’m glad my own story is helpful.



  • Hi Lori-Great ARTICLE! Thanks for sharing your story-you are an inspiration-it takes alot of courage but I think we all get to a point in our lives where we know something has GOT to change..AND then its up to us to figure out how to make that change. It sounds like you certainly made the right decision and you are now doing something that you love AND something that you are GREAT at! Thanks.

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Client Stories

What did you need at the time you hired Lori?

I wanted to work in my industry and didn't know how to progress any further than I was. I knew I had much experience that could be put in the industry of my choice but not how to parlay that experience. I needed guidance.

What did you and Lori do together?

Many, many things. Overall, to get clear in my mind what I offered and really what I wanted in a work environment. Every week was another epiphany after another. One of my favorites was the "knowing your core values". Having had some experience on this subject I was all ready to dive-in. Core Values is key. Knowing your core values. 

Lori makes it so easy to pinpoint. One time we were speaking about something else and we both realized...OMG...that is a core value for me. I hadn't written it down before, but discovered later that if ever a core value fit me...it was the one I mentioned at that time.  Knowing that piece of information also answered a long standing question in my head.  One of the "why's" as to my constant upset with other places I had worked.

What were the results from working with Lori?

Many things. One is a great looking resume. I thought, wow, I look good and it was all from work I had already done elsewhere but didn't know how to say it or present it. Another is the clarity of knowing where I will feel good when I do work. What I really want and with the kind of people I really want to work with on a daily basis. This entire process is so valuable. The best money I ever spent and I am not kidding or exaggerating. I was only hoping it would be valuable and it really was valuable.< I know stuff and it has value and is marketable. Lori showed me those things and it gives me confidence.

Anything else you’d like to add?

Lori delivers above and beyond. The highest quality of exchange, 'more than you expected.' I told my friends this over and over: 'I wish I had her 10-20-even 30 years ago.' Every one, and I mean EVERYONE, needs a Lori. Her understanding,patience, how she problem solves, putting things in simple terms, was mind blowing. I wish I could that well. I present a problem and she could turn it around and yes...another epiphany.

Lori, is worth every penny. It isn't about a title. It is about enjoying everyday doing work you love with people you like and are like minded. You'll know what you are looking for when you interview.  I never say this, but I will say it here. Lori is a major key into the rest of my life doing what I always wanted to do. That is: Being happy doing what I do, everyday. Something I have been saying for years. Allowing Sherlock...to be Sherlock.  Finding my people. They are out there and now I know what I am looking for in that respect.


Sherlock Ganz, Los Angeles, CA