References and Recommendations (part 2)

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Does the thought of asking for recommendations make you feel a bit nervous, perhaps a bit selfish?

A few weeks ago someone contacted me out of the blue to discuss hiring me for a project. I asked how she got my information. She told me she had been searching for candidates on LinkedIn, and that’s where she found me. Then she said the reason she put me on her short list of people to interview is I have recent recommendations on LinkedIn.

Did you catch that? She not only read the recommendations others had written for me, but she noted how recently they had been written. Do you have a LinkedIn account? (If you not, I recommend you set one up asap (http://www.linkedin.com), and then add me as one of your connections.) Do you have recommendations? How recent are your recommendations?

Last week I talked about the importance of leveraging References and Recommendations as part of maintaining your career independence. I focused on References, and promised to follow up this week by talking about Recommendations.

References and Recommendations are different, so let’s review the definitions.

References are the people who are willing to be contacted to give positive feedback regarding your professional work (professional references) or your personal character (personal references).

Recommendations are a written version of the nice things people say about you, your work, and your character. The most common forms of recommendations for the job search are the written letter and the LinkedIn Recommendation.

In my experience, the LinkedIn Recommendation is far more powerful for today’s job market than a written letter of recommendation. Written letters of recommendation are useful when specifically requested. You can also show them to an interviewer during an interview.

But your LinkedIn profile and recommendations can be viewed before you even apply for a job (as in my story above). You can also print them out and bring them with you to an interview, or you can send them along with your resume. In addition, with a LinkedIn recommendation the reader can click a link and learn all about the individuals who wrote recommendations for you. And that can boost the value of your recommendations.

The biggest mistake I see people make in handling their Recommendations is that they Don’t Ask for them. All traditional lessons in humility teach us that we simply need to do a good job, and wait for people to recommend us. The truth is that many of our co-workers and managers would love to support us in our career, but they aren’t sure what to do. They are waiting to be asked.

Therefore, the most important thing you can do to successfully leverage your recommendations, is to ASK FOR THEM. So how do you do that effectively?

Here are three keys to asking for Recommendations to benefit both your job search and your career independence.

1. Know whom to ask

Just as with References, you should only ask people whom you trust and whom you know will say positive things about you to write a recommendation for you. This may sound obvious, but still worth saying.

Ask friends, coworkers (current and former), bosses (current and former), co-volunteers (current and former). Anyone you connect with on LinkedIn that has some direct knowledge of your work, your work style, or your work ethic makes a great candidate to ask for a Recommendation.

2. Know When to Ask

When you first connect with someone on LinkedIn is a good time to ask for a recommendation. I suggest you start by writing a recommendation for that person (provided you have the knowledge about their work and feel comfortable doing so). After you have written your recommendation, wait a week, and ask them to write one for you.

When you leave a job, make a point of exchanging contact information, connecting on LinkedIn, and asking appropriate individuals to recommend you and your work on LinkedIn. It’s a nice gesture to reciprocate, and write a recommendation for them as well.

Whenever you complete a successful project, consider asking your co-workers or boss to write a recommendation for you on LinkedIn. Do this for volunteer projects as well as projects at your current job. Few people think to do this, or fear their boss will think they are looking for work. I say this is good career management. It is good to have someone write a recommendation while they feel good about your work, and their impressions of you are fresh in mind. You can even bring these recommendations to your next performance review.

3. Know What to Ask (or how to ask)

Just as with references, it is very helpful if you tell people what project you’d like them to focus on, and which strengths and skills you would like them to highlight. People often want to help, but simply don’t know what to say. If you tell them, it takes the pressure off, and enables them to truly support you.

Keep in mind, the recommendation must be in their words, not yours. Don’t write it for them.

Are you keeping your recommendations current? Who do you need to ask for a recommendation? What steps will you take this week to ensure you are leveraging you Linked In recommendations? I invite you to commit to your action steps below, and then let me know how it goes.

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Client Stories

What did you need at the time you hired Lori?


I wanted to work in my industry and didn't know how to progress any further than I was. I knew I had much experience that could be put in the industry of my choice but not how to parlay that experience. I needed guidance.

What did you and Lori do together?


Many, many things. Overall, to get clear in my mind what I offered and really what I wanted in a work environment. Every week was another epiphany after another. One of my favorites was the "knowing your core values". Having had some experience on this subject I was all ready to dive-in. Core Values is key. Knowing your core values. 

Lori makes it so easy to pinpoint. One time we were speaking about something else and we both realized...OMG...that is a core value for me. I hadn't written it down before, but discovered later that if ever a core value fit me...it was the one I mentioned at that time.  Knowing that piece of information also answered a long standing question in my head.  One of the "why's" as to my constant upset with other places I had worked.

What were the results from working with Lori?


Many things. One is a great looking resume. I thought, wow, I look good and it was all from work I had already done elsewhere but didn't know how to say it or present it. Another is the clarity of knowing where I will feel good when I do work. What I really want and with the kind of people I really want to work with on a daily basis. This entire process is so valuable. The best money I ever spent and I am not kidding or exaggerating. I was only hoping it would be valuable and it really was valuable.< I know stuff and it has value and is marketable. Lori showed me those things and it gives me confidence.

Anything else you’d like to add?


Lori delivers above and beyond. The highest quality of exchange, 'more than you expected.' I told my friends this over and over: 'I wish I had her 10-20-even 30 years ago.' Every one, and I mean EVERYONE, needs a Lori. Her understanding,patience, how she problem solves, putting things in simple terms, was mind blowing. I wish I could that well. I present a problem and she could turn it around and yes...another epiphany.

Lori, is worth every penny. It isn't about a title. It is about enjoying everyday doing work you love with people you like and are like minded. You'll know what you are looking for when you interview.  I never say this, but I will say it here. Lori is a major key into the rest of my life doing what I always wanted to do. That is: Being happy doing what I do, everyday. Something I have been saying for years. Allowing Sherlock...to be Sherlock.  Finding my people. They are out there and now I know what I am looking for in that respect.

LORI ROCKS!!!!!!

Sherlock Ganz, Los Angeles, CA