Maybe you don’t have the career you’d love because you still don’t know what it would be…


“I Still Don’t Know What I Want to Be When I Grow Up!”


Lori Howard, Career Transformation Coach, Career Identity Specialist, and Resume Writer presents…

Practical real life strategies and hands on help to find a career you’ll love (even at 40+ or more)


Woman searching for career photo © Milles Studio / Fotolia

photo © Milles Studio / Fotolia


Dear Frustrated at Work,

Close your eyes and just imagine, for a moment, what it would feel like to get up every day and look forward to going to work – knowing with certainty that you: are great at your job, make a meaningful contribution, enjoy connecting with the people you work with, and are recognized and acknowledged for the work you do – and are fairly compensated with enough money to pay for the other parts of your life that bring you joy.

What if you knew exactly what is the work you’d love to do, that you’d be great at, feel proud of, and still be able pay for all your stuff?

What would that get you?

  • Confidence in your job search?
  • Pride in talking about the work you do?
  • A sense of fulfillment from your career?
  • Work-life balance?
  • Peace of mind?

But, unfortunately, for many of us, figuring out what we want to be when we grow up can seem elusive, like some mythical creature.  The idea of finding a career that feels like a calling can sometimes seem like a pipe dream or fantasy that you must let go. You might worry about whether you need to lower your expectations and instead “just take what you can get, and be grateful.” I’ve met women and men at 40+, 50+ and 60+ who’ve been trying to figure this career thing out for awhile. Many have taken assessments or sought advice from family and friends, and still feel at a loss.

If I told you I could show you how to discover a clear picture of who you are, what you offer, and what you really want from a career, and finally, at last, figure out what you want to be when you grow up – no matter your age or background — would you be interested?

Without having to go back to school (unless you want to)?

Without having to start all over (i.e. at the bottom)?

Without having to wait years before you get results?

If so, then I invite you to join me in a live online workshop designed to show you – step by step — how to figure out the work you’d love to do, that you’d be great at, feel proud of, and still pay for all your stuff.

“I hired Lori because I was feeling stuck in my job and needed to find a career that was more rewarding, more challenging, and more suited to me. In the arts, it’s difficult to find a job you enjoy that also pays enough to live on, but Lori helped me do just that! As we worked together, Lori always helped give me that extra nudge when I was having trouble taking the next step toward success and acknowledged and applauded me when I accomplished something that I’d been struggling with. Thanks to Lori, I got out of my 8-year rut at the same job and discovered a new career I love that brings me all of the things I want in a job–creativity, variety, challenge, learning, flexibility, teamwork, and cake. With no professional experience but a desire to learn, Lori helped me find ways to become a cake decorator–first on my own and then, eventually, at a reputable cake shop. Now, something I used to do just for fun has become something I make my living doing, and each workday flies by! ”

—Emily Sweeney, Chicago, IL



“I Still Don’t Know What I Want to Be When I Grow Up!”

Practical real life strategies and hands on help to find a career you’ll love (even at 40+ or more)

This is a 4-part class series hosted by me, Lori Howard, Career Transformation Coach, Career Identity Specialist, and Resume Writer.

Each Tuesday, for 4 weeks, starting on November 15, 2016 (7:30pm Eastern/6:30pm Central/ 4:30pm Pacific) we will meet online, where you’ll discover…

  • Your relevant strengths, skills, passions and values
  • What is the work you’d most enjoy doing every day
  • How to map what you want to the job market today (i.e. What is the job you want)
  • Bonus lesson: do I want to work for an employer? or do I want to launch my own business?
  • And much more…

I’ll be available to help and support you every step of the way. And I’ll provide a variety of goodies including worksheets, special reports, and …

BONUSES! And here are just some of the extras you’ll receive!

  • Recordings of all the calls.
  • Templates, worksheets, special reports.
  • Strategy Call – 20 minutes with me before the course begins – to talk about your goals and needs in order ensure you get the most out of the class experience!
  • Bonus Q&A Call – so we can talk about questions and get you the support you need after the call ends
  • Private online LinkedIn group membership – for you to connect with your classmates and to ask questions and get support during the group
  • Plus a few unadvertised bonuses that will enhance your experience in the program.

This is the first time I’m presenting this class series, so I’m keeping the investment very affordable. The 4-week program plus all the extras I’ll be giving you is just $197.

I want you to love your job and thrive in your career. I don’t want you to wait. You are the right age, and have the right experience, right now.

Just click the button below to register now.

All my best,


Lori Howard, PCC, CPRW
Career Transformation Coach
Career Identity Specialist and Resume Writer





Client Stories

What did you need at the time you hired Lori?

I wanted to work in my industry and didn't know how to progress any further than I was. I knew I had much experience that could be put in the industry of my choice but not how to parlay that experience. I needed guidance.

What did you and Lori do together?

Many, many things. Overall, to get clear in my mind what I offered and really what I wanted in a work environment. Every week was another epiphany after another. One of my favorites was the "knowing your core values". Having had some experience on this subject I was all ready to dive-in. Core Values is key. Knowing your core values. 

Lori makes it so easy to pinpoint. One time we were speaking about something else and we both realized...OMG...that is a core value for me. I hadn't written it down before, but discovered later that if ever a core value fit was the one I mentioned at that time.  Knowing that piece of information also answered a long standing question in my head.  One of the "why's" as to my constant upset with other places I had worked.

What were the results from working with Lori?

Many things. One is a great looking resume. I thought, wow, I look good and it was all from work I had already done elsewhere but didn't know how to say it or present it. Another is the clarity of knowing where I will feel good when I do work. What I really want and with the kind of people I really want to work with on a daily basis. This entire process is so valuable. The best money I ever spent and I am not kidding or exaggerating. I was only hoping it would be valuable and it really was valuable.< I know stuff and it has value and is marketable. Lori showed me those things and it gives me confidence.

Anything else you’d like to add?

Lori delivers above and beyond. The highest quality of exchange, 'more than you expected.' I told my friends this over and over: 'I wish I had her 10-20-even 30 years ago.' Every one, and I mean EVERYONE, needs a Lori. Her understanding,patience, how she problem solves, putting things in simple terms, was mind blowing. I wish I could that well. I present a problem and she could turn it around and yes...another epiphany.

Lori, is worth every penny. It isn't about a title. It is about enjoying everyday doing work you love with people you like and are like minded. You'll know what you are looking for when you interview.  I never say this, but I will say it here. Lori is a major key into the rest of my life doing what I always wanted to do. That is: Being happy doing what I do, everyday. Something I have been saying for years. Allowing be Sherlock.  Finding my people. They are out there and now I know what I am looking for in that respect.


Sherlock Ganz, Los Angeles, CA